adWATCH - AE has been designed with deliberate simplicity, mirroring the workflow of the product complaint management and safety organizations to develop and track adverse events in case format. A consistent user interface across multiple platforms, coupled with extensive on-line help, makes adWATCH - AE intuitively easy to learn and use.

Navigation within the adWATCH - AE system is simple. The design of the integrated modules leads the user through steps to click on buttons or icons that automatically forwards them through the appropriate workflow.

adWATCH - AE employs user-controlled tables for almost every checklist-driven entry to ensure that only valid information is selected and entered. Modification of drop-down checklists and tables are under the control of the clinical database administrator, not the IT staff.

With Lotus Notes/Domino's technology, remote and mobile users can personally manage product complaint information using their laptop. Later, new and/or updated information is easily and efficiently replicated to the corporate adWATCH - AE database.

adWATCH - AE is extremely flexible. It can easily be adapted and customized to meet specific user needs and organization characteristics.

adWATCH - AE is scalable. It can serve a single location or an entire enterprise with global sites. Through replication, data can be synchronized across large organizations.

adWATCH - AE has been tested with a wide variety of other applications to further extend its power to other critical functions within the organization. These include: graphics, video, sound, word processing, spread sheets, management reporting, and other database managers -- Oracle, DB2, SAS, included.

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