Winchester's managing director presents a succesful collaboration with IBM's marketing programs

IBM provides a cornucopia of marketing programs to its business partners to help the partners develop sales leads and close business. A principal component is the assignment of an IBM Marketing Resource Manager (MRM). The IBM MRM helps the business partner develop a comprehensive marketing plan for the calendar year. The MRM guides the business partner through all of the available marketing program components. In some cases, IBM actually reimburses the business partner covering as much as 60 percent of a marketing element's cost.

Winchester's Managing Director, Mike Regentz, has been asked by IBM to present and discuss Winchester's marketing program and its successes for 2008 at the Lotusphere 2009 Business Partner Day on Sunday, January 18, 2009.